Friday, March 7, 2014

Giftivism


Everything has been price tagged these days to the extent that anything can be bought if we are ready to pay the right price for it. Pavi Mehta, a story teller from the family of ophthalmologists, author of “Infinite Vision” and a leader of non-profit organization Service Space, talks about the concept of pricelessness of kind gestures and joy of giving in this video. She talks about the fact that we can have human guinea pig, we can kill an endangered species animal and what not for suitable price. In all of this, what happens to the priceless? Things that do not come with a label and which have value rather than price. Sensitivity has become a rare thing. She talks about the relevance of the famous quote by Oscar Wilde: “Nowadays People know the price of everything and value of nothing”, in the present context. She points out that even if we look at the profit numbers, as we love to relate everything with efficiency, effectiveness and profit, we can see that 30 billion dollar is lost yearly in productivity due to this individualism, disconnection and lack of collectivism There are a few incidents described in the talk that demonstrate how technologically advanced human race has become and at the same time how emotionally backward we have become like the case where John who survived suicide attempt from the bridge and confessed that if that day anybody would have smiled at him, he would not have jumped the bridge including the lady who told her to take her picture and left without noticing that he was going to commit suicide by jumping off the bridge . Pavi says that may the beauty we love, be what we do. And so what is it that we can actually do?

Our sense of purpose doesn’t lie in our commodity, it lies in our communion. We need to find the angel in every one of us and every now and then rediscover something which is known to all of us, gives us immense pleasure but is lost in the busy lifestyle. The concept of Giftivism – radically generous acts that change the world. Contrary to the general economic theory which assumes that people are essentially selfish, Pavi says that given a chance and context people want to be selfless. She talks about how Service space was born in Silicon Valley at the heights of dot com boom with this very notion. It built websites for non-profit organizations and causes free of cost as a gift. It has served a lot in monetary sense from then. It has been built on three principles: Stay volunteer-run, don’t fundraise and focus on small acts. People said that they won’t scale but they proved otherwise. It proved to be an ecosystem for good having more than 500,000 members in different services like Good news service, Karma tube, small acts of kindness etc. She explains how the group discovered that generosity is generative through initiatives like generosity kitchens or restaurants. The concept seemed unusual but in such restaurants a customer was presented with zero dollar bill and a note that your meal is free and a gift from the person who dined before you and you can contribute if you want to gift the same to the next person. This is amazing because this model sustains without being rational and defies all laws of business and economics. This is testimony to the fact deep down our hearts we are good and generous creatures.

Giftivism relies on four key shifts as Pavi talks about them in this video. The first shift is from Consumption to contribution. We are hard wired to contribute. Generosity is not zero sum game. We feel good by willful giving the same way we feel after consumption which is by the way also backed by neuroscience. Pavi quotes incidents like swap of business class to economy class seats in a flight with an elderly lady. She also talks about finding this generous act within and searching for things that we can give and share. It would straightaway give the much needed joy of purpose in this so called purposeless modern world. A few initiatives in this direction are elucidated in the video like smile cards etc. The second shift is from Transaction to trust. Karma kitchen is an excellent example of the same. When you trust in continuity of the cycle of generosity, it pays dividends and blossoms into a bunch of flowers of kind gestures that you would not have imagined while laying the seed. The third shift is from Isolation to community. It is the translation from me to we as explained by Pavi. When we think of community and group the productivity increases and the sum of individuals is always greater than the individuals themselves. This is the power of synergy. Fourth shift is from Scarcity to Abundance. This leads to the discovery of radically new possibilities. Pavi talks about her grand uncle, Dr. Govindappa Venkataswamy, who had a vision of eradicating blindness from the country. He said that we are not going to turn anybody who comes for treatment. With a noble start he built the todays Aravind eye hospital that has a unique model where people who can afford to pay also pay for the treatment of the deprived. The success of this model itself makes business community and educationists from Harvard and other b-schools scratch their head and take this up as case study.


Pavi stresses on the fact that what we will do for love will always be far more powerful than what we do for money. There is paradigm shift required from market economy to a gift ecology. Pavi ends her talk with a question to the audience: What is your giftivist resolution? She says for once change yourself and see that you have the power to change the world. This talk is not only inspirational but a reminder for us that small little things can transform the world in which we live. It’s us who can bring this change. We need to start now, may be with a small gesture, and may be even by thanking her for making us realize the same. A big “Thank You” to Pavi Mehta.

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गुड्डू रंगीला 
Knowledge Partner
Charcha Kendra

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